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Lessons learned: RIT Venture Creations company Sweet Pea uses incubator experience to pivot business toward profit

Plant-based food production, meal prep services put company on speedy upward trajectory

Sweet Pea Plant-Based Kitchen">

A sampling of the offerings by Sweet Pea Plant-Based Kitchen, a RIT Venture Creations client company.

Sweet Pea Plant-Based Kitchen

A sampling of the offerings by Sweet Pea Plant-Based Kitchen, a RIT Venture Creations client company.

Ryan Jennings, owner of Rochester-based company Sweet Pea, recently made some tough calls to transform his business into a profitable enterprise. The whole food, plant-based meals enterprise is working in tandem with RIT’s Venture Creations business incubator to refine its mission and create long-term strategies for success. As a result, the pivot has resulted in a significant transition from losses earlier this year to profitability in just a few short months.

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the logo for SweetPea

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Sweet Pea Plant-Based Kitchen provides plant-based meals made with high-quality, locally sourced ingredients. Its mission, which includes a commitment to sourcing over 60 percent of its ingredients from New York state, is to promote healthier lifestyles, improve overall wellbeing, and make plant-based eating more accessible. However, Jennings is the first to admit that high operational costs and nutrition coaching and weight-loss offerings were negatively impacting the bottom line.

“At the beginning of 2024, we took a close look at the sustainability of our business,” he said. “Over the course of that process, the economics changed quite a bit, as it has for many companies in all sorts of sectors. The cost of food went up, the cost of people went up, even the cost of corrugated boxes went up. We were in a position where we had to make some tough decisions.”

With advice from Venture Creations, Jennings is now focusing on food production and the preparation of meals with the best ingredients to help people on their plant-based journeys. As part of its new strategy, the company has optimized its operations at its Culver Road location, allowing for the extension of its fresh meal shelf life to 14 days without compromising quality. It is also expanding its local services in Rochester, with plans to offer more on-demand meal options through DoorDash and increased pickup days.

Sweet Pea is also focused on expanding its footprint across New York state with new “Delicious Nutrition Hubs” opening in Syracuse, Buffalo, and Ithaca. These hubs will offer healthy meal options for all dietary preferences, featuring Homechow’s hot food vending kiosks with plant-based and omnivorous selections, as well as a retail section offering take-home meals and beverages from partners like Joe Bean Coffee and Katboocha, and high-quality dry goods.

Sweet Pea also works alongside nutrition bar company Junabar and calcium-chew manufacturer Seen Nutrition with product development, preparation, and packaging services.

Sweet Pea’s reach includes a daily cooking show, Plant Powered with Chef Ryan, on the Eat This TV network, and its new podcast, “Shelling Peas,” available on all major platforms. In 2025, Sweet Pea will launch a line of plant-based sauces in partnership with fellow Grow-NY winner Craft Cannery.

Brad VanAuken is a venture coach with RIT’s business incubator.

“Sweet Pea's journey reflects the resilience and adaptability of a young company dedicated to improving the health of individuals and the environment through plant-based nutrition,” said VanAuken. “Along with a successful business plan, a company’s success often lies with its leadership and staff. Ryan’s culinary philosophy centers around meeting people where they are, helping them embrace plant-based eating at their own pace. A clear and thoughtful mission, as well as open-mindedness and the bravery to change course, can often be catalysts for success.”

Added Jennings: “Business is not supposed to be personal, but it’s very hard when you are an entrepreneur who values the people that they work with. It’s critical for entrepreneurs to constantly question themselves and make changes to their model when it’s clear something isn’t working. With strong backing from Venture Creations, Sweet Pea has redefined its brand, expanded its community connections, and positioned itself for long-term growth.”

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