RIT Big Shot team blitzes Highmark Stadium
Rochester Institute of Technology commemorated the Buffalo Bills’ final season at Highmark Stadium on Oct. 11 with a one-of-a-kind photograph that will be displayed in the new stadium when it opens next year.
The 360-degree, extended exposure nighttime photo was created during the 37th RIT Big Shot, an annual event that has highlighted Croatia’s medieval Old Town in Dubrovnik, Cowboys Stadium, Churchill Downs, The Alamo, and dozens of locations in the United States. The project began in 1987 to teach RIT students how to solve complicated problems with simple tools and teamwork.
On Oct. 11, thousands of students and community volunteers used flashlights and other light sources to “paint” the 52-year-old stadium with light, while the Big Shot camera team captured the image.

Big Shot team
This year’s Big Shot marked the first year the team created a full 360-degree panoramic image of a subject. The above image will be displayed in the new stadium when it opens next year.
Eric Kunsman, co-coordinator of the Big Shot and assistant professor at RIT’s National Technical Institute for the Deaf, said the support from the regional community made this one of the biggest Big Shot events in recent years.
“Whether people came out because they love photography, the Bills, or both, the fact that we had thousands of people working together to create one photo is a powerful experience,” he said. “When people see the photo online or in the new stadium, they can point to where they stood or where they pointed their flashlight to help create the image. It’s an incredible memory for everyone involved.”
This year marked the first time that the Big Shot team captured a full 360-degree panoramic image of a subject. In addition to the panoramic photograph, the team captured six additional photographs to ensure every inch of the stadium was documented.
Rebecca Villagracia, a fourth-year photojournalism student from Orange County, Calif., has set her sights on a career in professional sports photography after graduation. Participating in the Big Shot was both a fun way to contribute to Buffalo Bills’ history and a learning opportunity.

Big Shot team
Over 6,000 volunteers came out to help create the Big Shot photograph this year. Each “brushstroke” of light in the image above was created by Big Shot volunteers.
Villagracia operated one of the six additional cameras placed at the top of the stadium, along with one of the Buffalo Bills’ photography interns.
“This was kind of a once-in-a-lifetime type of opportunity,” she said. “I’ve photographed in baseball and basketball stadiums, but a football stadium is so much larger. I also don’t do a lot of nighttime photography where you’re just keeping the camera shutter open for a minute or two, so incorporating that into an aspect of sports photography with the unique venue was definitely something cool to learn.”
Dan Hughes, Big Shot co-coordinator and lecturer in the School of Photographic Arts and Sciences in RIT’s College of Art and Design, said creating opportunities like this for students and the RIT photography community is always top-of-mind.
“There is no better way to learn than by working alongside someone in the same position that a student might aspire to be in after they graduate,” said Hughes. “We’re grateful that the Buffalo Bills photography team helped make this possible for them.”
Big Shot No. 37 was made possible by partnering with the Buffalo Bills and CEPA Gallery. The event is sponsored and organized by the School of Photographic Arts and Sciences in RIT’s College of Art and Design, NTID’s Department of Visual Communication Studies, Nikon, and the Estate of Henry D. Navas ’74 (MBA), ’77 MS (accounting) and Deborah L. Robbins. Other sponsors include Mccrae Industries, Hill + Valley Creative, and Scott’s Rochester Photo Supply.
The final panoramic photograph will be available to purchase on the Big Shot website after Oct. 20. All six additional images will be posted to the website in the coming days.
To keep up with the Big Shot community, go to the Big Shot Facebook page.
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